“This course takes the idea for the product or service, researches the size of the market, and develops a plan to address the market. Understanding how the consumer values the product or service, and how to increase that usage or awareness will be stressed. Sections covered will be estimating the physical size or value of the market, pricing, creating a cohesive marketing plan, and building a distribution channel.
**SKILLS LEARNED** Consumer Analysis, Distribution, Marketing, Market Size And Share, Planning, Researching
